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Two new custom fragrances used VivaScentz, a design tool that allows perfumers to create compositions that enhance wellness.
December 13, 2021
By: Melissa Meisel
Innovative smart home fragrance technology company Pura announces a new partnership with the iconic fashion brand, Kenneth Cole. Together, the like-minded brands developed two new custom fragrances, Aim to Teas and Go Fig-ure. This is the smart home scent diffuser brand’s first time partnering with a global lifestyle brand. The scents are custom-made with the Kenneth Cole customer in mind. The fragrances were curated and created using VivaScentz, a fragrance design tool that...
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